New Balance is back in fashion, and celebrities such as Nick Jonas, Emily Ratajkowski and Kourtney Kourtney Kardashian were spotted sporting the kicks. But company also thrives thanks to its all American manufacturing.
FOX Business’ Grady Trimble New Balance’s COO Dave Wheeler said that they have avoided global supply chains disruptions because they realized the gravity of domestic resources, and increased U.S-based production.
According to Footwear Distributors and Retailers of America, approximately 99% of all US-sold shoes are imported.
Wheeler stated that New Balance has already built four factories in the U.S.
“Demand is strong,” Wheeler explained, “and just the reliability of a domestic supply chain right now in this kind of a global logistic challenge has been tremendous.”
Wheeler stated that New Balance is not dependent on shipping ports because 70% of the raw materials used in making sneakers are from the United States.
He said, “When you think of the components that are used, leather from Midwest, laces and Midwest, local supply have been reliable.” “No question about it.”
According to Wheeler, each factory produces between 2,300 and 2,400 pairs of footwear per day. Each factory also supports at least 1,000 employees. This is in an effort to make a lasting impact on America’s economy.
He stated, “Since 1906 unwavering commitment domestic manufacturing.” It’s really built upon our workforce. They are skilled, dedicated, and loyal. I am so proud of how they have stepped up, especially during the pandemic.