Of science, engineering and Planet-in A new study of online shopping and the environmental impact of the eco-footprint of who is behind his or her computer to make a purchase and those that at home to make the best of a CO2 report that can be presented. First, with the car in different shops, browses for the information and then it is still online and proof of delivery, and, again, a very, very bad for the environment.

Heleen Buldeo Rai of the research STRUCTURE of the University of Brussels examined the behaviour of a group of people, within the framework of her doctoral thesis. She was looking for it in the first instance, to the so-called “last mile” of the supply chain, the final piece of the path that products take to the final distribution to the consumer’s home. In previous studies, it was shown that the “last mile” is proportionally the largest impact on the environment. She illustrated her research with a specific case, shoes.

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“in My study, the first of which is the purchase behaviour of the consumers, at an average purchase, take into account the environmental pollution control”, said Buldeo Rai. “In the past, such a practice, almost exclusively, from a logistics perspective. After a survey of a group of 707 consumers, we were able to have six different aankoopprofielen be distinguished, each with their own specific environmental impacts.”

a Large and efficient channels

all of them, shoes online buy, get the best out of their studies. Their products through a large and efficient logistics channels, to those charged as a part of a whole series of deliveries in the same area. Local pick-up points is the best option, but if the product is not at a premium price, or the bike is to be picked up, is, delivery to the customer door.

“when you, as a consumer movement that makes it to the store to get the shoes to go with the car, as you probably know, then, if you are worse”, according to Buldeo Rai. “Certainly, in comparison with the large pakjesbezorgers. Do you travel by bicycle, it is, of course, there is no impact, and if you, as a consumer, to be better than the pure-play online retail.”

‘Omnichannel shopping,’

if you are to make informed purchases, the retailer or the retailer in the most efficient manner. This is because the customers of the shop, the choices can be seen and you can try it out. If the customer is buying, and that is, provided that one and only one displacement, which is preferably to be combined with other activities, it is also very durable.

“is More of a problem for the consumers that are the different aankoopmanieren going to combine,” said Buldeo Rai. “We can call it that omnichannel shopping. Someone to go physically to some stores, ask for information, try a few items out of it and brings it back to the house to make the purchase, for example, are guided by the cheapest offer. The environmental impact of such a consumer is twice as large as that of a traditional client, that is, just go to the store, and even eight times as high as that of a person who is online regularly from his office chair and at home on his shoes and watch.”

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