Have you ever wondered where the term “brand” comes from? Cattle ranchers used to brand cattle with their unique ranch mark so it would be known to whom the cattle belonged. Over time, the idea of a brand has evolved to become a fundamental part of a company’s identity. Your brand identity reflects what your business is about, what your values are, how you communicate your product and the intended customer experience. The idea is that with a single image, any customer knows exactly who you are.


A well-developed brand identity serves as the face of your business and tells potential customers that the image is your business. A strong brand identity gives you a greater authority in the marketplace by establishing a consistent face that stands out. Your marketing efforts will have a greater impact when you have a strong brand because it serves as a template for your content. New customers are attracted to a brand with values that they agree with. The best way to achieve customer retention is to create a brand identity that creates a sense of belonging.


Your brand should send a clear message about what you have to offer. For example, Malliha Wilson is the Senior Partner at Nava Wilson LLP law firm in Toronto. Malliha is a Tamil-Canadian lawyer who specializes in human rights, indigenous, constitutional, corporate, and labour law, as well as complex litigation. She became the first visible minority to serve as the Assistant Deputy Attorney General of the Ontario government, and she served as the Special Legal Advisor at the Investment Management Corporation of Ontario. Malliha Wilson is a great example of creating a brand as a superb litigator who members of the public associate with expertise and authority.

Create a content strategy.

The key to creating a strong brand identity is to create a cohesive content strategy. Comb through your current content to screen for gaps or inconsistencies. Look at all of the content produced across business functions to ensure they all point to the same brand identity. There must be consistency in all of the designs, fonts, and formats in each piece of content created. This will serve as a brand guideline to ensure all future content meets the same consistency standards.

When selling your own product you want to use the right market strategies to reach your target audience. One excellent way to add a personal touch to your marketing efforts is to use ringless voicemail marketing. Using a scalable marketing solution with a personalized touch can help increase your sales. According to Kacerr, ringless voicemail doesn’t disturb potential customers, because messages are dropped directly to voicemail-boxes. This allows potential customers to check your message when it’s convenient, which in turn effectively increases sales and customer callbacks.

The unlimited automation of voicemail drops is an effective way to reduce overhead costs while working at peak efficiency. Ringless voicemail pairs seamlessly with other marketing programs, such as sales strategies and call center software solutions. It’s a great way to cost-effectively increase product sales and create meaningful connections that result in customer retention.

Set brand guidelines.



The brand guidelines you set should reflect your company’s voice, mission, and core values. This starts by gaining a deep understanding of your potential customers: who they are, what they want, and what they need. Following your brand guidelines ensures you create consistent content that engages your target audience.

If you’re interested in the wellness sector, you might be looking at the opportunities offered by selling essential oils. The health benefits of essential oils are making them increasingly popular. There’s not much research on the benefits of using essential oils, but they have been part of personal care regimens and traditional medicine throughout the years. As an entrepreneur selling your own essential oils, you need to make your brand stand out and find new opportunities to shine.

In Business Mag offers some useful tips when it comes to selling your own essential oils. One way to sell your own oils is to partner with local spas, beauty businesses, or wellness businesses who are willing to become sellers of your oils. Selling on your own website gives you the freedom of working from home and the ability to drop-ship orders. Social media platforms have options for sellers to establish an online store and e-commerce platforms like Etsy make it easy to set up an online store without much time. Lastly, you can combine an e-Commerce store with pop-up shops so that you can interact with customers directly. Running an essential oil business can be lucrative if you start with a solid foundation that outlines your business goals every step of the way.

Repurpose old content.


A great way to achieve brand scalability is to repurpose old content. Your marketing team can use explainer videos as touchpoints with clients. Corporate videos are another great way to show off your unique company culture and core values during recruitment. Commercial videos can be incorporated onto FAQ pages or turned into trailer videos that entice your target audience to learn more about your brand.

You can never be too careful about what you post on the internet. Social media platforms contain a surprising amount of personal information that can be compromised. The internet gives the public remote access to background information on people. What’s more, a lot of information is considered public records, such as criminal records, traffic cases, court orders, mugshots, and court documents. Such information can be useful when making hiring or purchasing decisions, as well as in other situations.

According to MicroLaw, court case documents and rulings are available to the public and subject to state rules. You can search for public records using a name, phone number, or case information such as the case number. Public access to court records and case files allows users to gain valuable insights about people they know or are considering knowing to make informed decisions.

It takes some doing to develop a cohesive brand, but it’s worth it in the long run. Use the above tips to inform your journey and you’ll be managing your image on multiple marketing channels before you know it.