Everyone wants to become an entrepreneur and build their empire, but this is easier said than done. Running a business is quite challenging; it demands efforts, resources, time, and heaps of money. You would hold the bag for managing finances, recruiting employees, and handling marketing practices. While marketing principles are still the same, innovative tools are aiding marketing practices – all thanks to technology. It is replacing newspaper and billboard advertising with digital media platforms. Alongside being strong communicators, marketers have to understand and utilize tech-savvy tools.
With the emergence of social media, starting a business has become easier than ever. You don’t require a physical store, nor are there any geographical or regional restrictions, making the world your oyster. It opens your doors to a global audience, expanding customer outreach. Likewise, you can create digital stores in the form of websites to offer online shopping experiences. Surprisingly enough, none of these marketing strategies would cost an arm, allowing small business to level up their game.
In the 21st century, technological innovations are evolving rapidly. Social media marketing, search engine optimization, and email marketing have become mainstream practices. Technology is aiding marketing activities in a much more excellent way by integrating chatbots, analytics, etc. If you wish to streamline marketing practices, have a look below. Here we are unfolding how technology aids marketing activities.
1. Automated Content Marketing
Content is the king, and marketers want the best for their campaigns regarding content marketing. However, no one is willing to put time and effort into it since generating content requires creative skills. Do you have any idea about automated content marketing? It helps you perform marketing tasks more quickly than humans. If you want to create blogs, automated tools will help you develop ideas and find content.
These tools are a perfect fit for long-form content like eBooks. Depending on your topic, it will help you pick a suitable e book design and create the entire book in a few minutes. In addition to saving time, it reduces administrative costs by eliminating the need for writers. Moreover, you can also create visual content – videos, infographics, and images with these tools. Nevertheless, it can’t replace the human touch, which means you have to edit content to make sure it is engaging and conversational.
2. Conversion Optimization Tools
Believe it or not, but technology holdspower to influence behaviors. So, how about you leverage this power? Conversion optimization tools can encourage visitors to your webpage, inciting them to engage with content, product offerings, and services. It helps you dig deeper into user’s data to understand changing patterns and trends. After all, the goal is to achieve the highest possible percentage of visitors to convert or make a purchase.
The question is, how? Firstly, design compelling, clickable ads that are relevant to search queries. It is your call if you want to target mail-tail or long-tail keywords. Secondly, uphold a high degree of relevance between your ads and landing pages. If a visitor is clicking on the ‘free software’ ad, it shouldn’t take them toa buying landing page. Marketing is all about trust-building, so ensure your landing page delivers what it promises. Remember, you won’t see results overnight, as conversion optimization requires time and resources.
3. Artificial Intelligence (AI)
All the fallacies of future robots are becoming real in the 21st century due to the emergence of artificial intelligence. It simulates human intelligence in machines, making them perform and think like humans. It enables marketers to streamline processes, analyze data, and optimize campaigns with predictive tools. AI leverages algorithms to process vast amounts of data from the user profile to gain insights into their changing tastes and fashions.
With this information, marketers can design more targeted ads and make pertinent product recommendations. After all, customers also want brands to treat them as individuals. In addition to understanding customer implementation, AI offers top-notch customer service. It utilizes chatbots for initiating intelligent and personalized conversations with users. Brands can also insert the option of ‘live chat’ on their website to offer customer support round the clock. Moreover, marketers can also implement AI in search engine marketing, voice and visual search, information analysis, etc.
4. Low Code Technologies
In this tech-savvy world, coding has become inevitable. Low code is a practice that urges marketers to learn the ropes and maximize the use of such tools. It can assist you with visual modeling as it relies on written codes. Likewise, the drag-and-drop page builders also require basic level coding skills. You can put together websites and mobile applications by using these tools.
If you want to launch a mobile shopping app, give a shot to Zoho Creator. It lets you build a multi-platform application with pre-built templates, reducing costs and saving time. Simultaneously, low code platforms can improve financial reporting systems. It recognizes the patterns to prepare budgetary forecasts and financial software.
5. Data Analytics
With rising access to customer data, marketers can utilize data analytics to make informed decisions. Customers are feeding personal information to brands while engaging with them. Alongside basic demographics, you can catch sight of online and offline behaviors, preferences, purchase history, price sensitivity, etc. Likewise, it gives every detail of your online audience.
The number of website visitors, time spent on website, conversions, and determining the bounce rate – data analytics keeps you one step ahead. You can study customers from inside out and design custom messages, images, and offers across different channels. Start with Google Analytics to assess the performance of your digital campaigns and make informed decisions.
6. Social Advertising Strategy
Marketing technology is unfolding several ways for the business to increase sales, create brand awareness, and boost profits. Amongst every advertising strategy, social media is still the game-changer. Social forums have become the epitome of marketing due to high user base and business-friendly features. However, a simple business profile is not enough to make your brand stand out. A successful social strategy requires in-depth knowledge of forums. Recognize the innovative tech-features and use them for marketing your brand. Let us explain how;
- Facebook Live: As people want to engage with brands, conduct a live session to answer their queries. Likewise, put your products at display and assist every customer with purchase decisions.
- Instagram Geotagging: User-accessibility is the key when it comes to marketing. If you adda location to each of your photos, it can provide more context to the users, increasing visibility.
- Snapchat’s Geo-filters: These are location-based overlays that people can feature in their snaps. It promotes company culture, new products, company brand, etc.
Unsurprisingly, marketers must stay on top of technology trends. Digital tools and platforms are opening doors to countless opportunities for brands. It is making business operations more efficient and expanding your customer outreach without costing you an arm. Therefore, start incorporating technology slowly to make your business succeed.