The Berlin-based company Delivery Hero sold its food services Foodora delivery, delivery hero, and pizza.de. The shops here go for around 930 million euros to the competitors Takeaway.com. The Dutch already operate the Portal Lieferando.de.
the goal is, all of the platforms together, said a spokesman from Amsterdam. In the long term, customers should order then only there – the other brands will disappear. The sale must still be of the Takeaway shareholders approved. The companies want to close the Deal in the first half of the year 2019. Thereafter, the portals should be merged within six months, so this could happen by the end of 2019.
About the services customers can go online at a Restaurant of their choice food to order. The provider get in return for the orders a Commission. Especially in big cities these are still good business opportunities.
In Germany, there are several providers compete. In large cities there are, for example, Foodora. A big rival is Deliveroo. Takeaway in Germany, for its brand Lieferando known and Foodora, now wants to hero, as well as pizza.de delivery.
The Dutch want to double the number of its orders in Germany – and there is still “tremendous growth opportunities”, said Takeaway-CEO Jitse Groen. That there should be only a platform to make the Marketing easier. “We want to save this in the year 60 millions of euros in marketing costs,” said Manager Jörg Gerbig day-to-day level. “We were always an advocate of the brand strategy.”
The three delivery services are sold for cash and shares, Delivery Hero gets in return a participation in the Takeaway. The Berlin-based company, through share ownership, a share of about 18 percent to Takeaway.com build. Around half of the Barerlöses of about 508 million euros will be invested by the group in further growth.
About a merger of the two heavyweights of the hard-fought market Supply had already been longer speculated. Delivery Hero was founded in 2011. Since 2017, the delivery company is on the stock exchange and in around 40 countries and is now focusing on the foreign. The transaction will improve the Position of Delivery Hero, said CEO Niklas Ostberg. Despite the sale of its business in Germany, the revenue targets for 2019 exceeded.
Delivery Hero is expecting an additional turnover of 45 million euros in the coming year, and by 2020 annually, 81 million euros. For 2019, the company is now aiming for a turnover of between 1.08 billion and 1.15 billion Euro.