Style is a Little jeansdragers be aware of it, thanks to the intensive and polluting production process of denim is very bad for the environment.With Indigood the’ will of the American brand, Wrangler would like to change this, for their own collections, but also for that of others. We talked about it, Sean Gormley, Global Concept Director for the Wrangler.

For the production of jeans, are a lot of chemicals are used, there are between 8,000 and 20,000 gallons of water (over 150 elements!) each pair of trousers and is because the demand is so great, is the cotton of it, in places, grown which are geographically not suited to it. More and more brands,hiermaakten, we have a list, take all of the steps and also the American Wrangler belongs there now. But, in his own words, a revolutionary method by which the consumption of energy and water consumption and a much more dramatic decrease than that of their competitors have ever been able to achieve.

Since the inception of the Wrangler in 1947 the brand has a variety of programs designed to reduce the impact of the use of energy, water, waste disposal, and waste reduction. With the foam-dyed, denim’ we have, however, is the most sustainable way, to jeans, to produce a painting,” says Gormley. “Throughout this process, we will use, namely, foam-to-blue, or indigo-dye on the yarn.That’s what makes the traditional waterpots, and chemical baths are completely unnecessary.In comparison with the traditional verfmethode, doesn’t the schuimmachine a 60% reduction in waste, less energy is used, and there is practically no water to contend with.”

what is Wrangler the Indigood method, not just for themselves, but they are also open to any other labels. “We were never exclusive. We are a brand with a strong corporate social responsibility enmilieuvriendelijke values, and to ourselves, we could not justify the new process with much less energy and water consumption, only for us to keep up.We are looking uitnaar the day on which the foam-dyed denim is not a new thing anymore, but just the default for all of the denim fabric manufacturing,” explains Gormley, off.