The repartition of the market of the business class: a new player is stepping up sales of cars in the premium segment

the Number of fans of the Chinese automotive industry in General and the brand of Chery, in particular, is growing steadily. And if earlier the main argument in favor of buying a car from China was the price, now such reasons significantly more. While the price is still to compete with them is difficult. Often for the same price tag Chinese car noticeably cooler. Used more expensive materials, better equipped, richer complete set, and the quality reached the level of “Japanese” and “Koreans”. All Chery vehicles sold in Russia, going to China, which is famous for its high build quality of cars.

According to “AUTOSTAT”, in spite of the General decline of the market, Chery has shown growth, and substantial: in April sales rose 68% compared to the same period a year earlier. This is due to the increased quality and access in the premium segment. In March, Russia began selling luxury Tiggo 8. And in the near future the company will introduce a model new brand Chery Exeed. The registration process of a trademark and a service mark have already been completed. In the lineup of a new brand only luxury crossovers.

it is Worth noting that in China, the Tiggo 8 has already entered the top market leaders. The results of the customer satisfaction study of the Chinese automobile industry, conducted by the center for technology and research (CATARC), the model has entered the top three in the class “medium and full-size crossover”.

Generally, the whole range of Chery vehicles — a vivid example of the painstaking care of the owners. Elegant design that meets the modern trends and makes them stand out from the stream. The appearance of a car in the company meets Kevin rice, who previously headed the European design office, Mazda, and before that worked in Opel and Italdesgn.