AMC & Sony Pictures announce joint promotion combining Spider-Man-themed NFTs and advance ticket purchases.
You must purchase tickets through AMC’s mobile app or website. The promotion ends on Nov. 29. Only limited showings will be allowed on December 16. The code will be sent to the recipient on December 22. They have until March 1, 2022 to redeem their NFT.
AMC said that the promotion was “the first of its type from a major theatrical exhibitor”. After it and other retailers such as Nokia and GameStop were made meme stocks earlier in the year , investors on Reddit’s Reddit’s Reddit r/wallstreetbets forum began to lean heavily into crypto. Retail investors saved AMC from bankruptcy by sending its stock prices skyrocketing. These shareholders now control more than 80%, stated AMC CEO Adam Aron earlier in the year.
“So many great ideas have come in to our shareholders in 2021. There is always food for thought. “We quickly implemented AMC taking cryptocurrency, and now one your very best ideas,” Aron tweeted Sunday in reference the Spider-Man NFT promotion.
AMC will likely continue to bundle NFTs in its pre-order goodies. Aron stated that the company is in discussions with several Hollywood studios to launch NFTs during a call after earnings earlier this month. Reuters reports. This is one of many measures AMC proposed to capitalize on its recent surge in sales as moviegoers return to live screenings. AMC is also said to be considering creating its own cryptocurrency. Any way to get tickets sales back to pre-pandemic levels.