Although the box-office has not fully recovered from the pandemic yet, there are still reasons to celebrate the Fourth of July weekend at least with one studio. According to studio estimates, Universal Pictures currently holds the top three domestic films with “F9,” the Boss Baby Family Business and “The Forever Purge”. This is the first time Universal has had this happen since 1989 when “Sea of Love,” “Parenthood” and “Uncle Buck” topped the charts. It also marks the first time any studio has done so since 2005.
The sequel to “Fast & Furious”, “F9”, maintained its top spot in North American theaters’ second weekend. It earned an estimated $24million over the weekend. The film is expected to bring in $32.7 million by Monday’s end, bringing its domestic total up to $125.8million. Worldwide, “F9”, will likely exceed the $500 million mark by Monday.
The animated “Boss Baby: Family Business” sequel came in second with $17.3 million over the weekend and $23.1 millions Monday. Alex Baldwin plays the role of the child in “The Boss Baby”: Family Business. The latest Blumhouse project, “The Forever Purge”, is in third place. It’s expected to bring in $12.8 million in ticket sales by Sunday, and $15.9million over the four-day weekend.
The films share a common studio name but they are all of different genres and have different audiences. For example, almost half the audience of “The Boss Baby 2” was under 12 years old, while 64% of “The Forever Purge’s audience was between 18 and 34 years old and very ethnically diverse.
Although it may seem unusual for major studios to release two large films in the same weekend, Universal’s head domestic distribution Jim Orr stated that they saw an opportunity and have had great success with the Fourth of July weekend.
“This weekend is just one glimpse into what we do every day. Orr stated that Orr’s goal is to provide theatre audiences with a wide range of quality films. The results speak for themselves.
He said that the studio takes great pride with its diverse slate.
Orr said, “We have films that appeal to every audience.” We have great partners with Blumhouse and DreamWorks, as well as some of the most recognizable franchises in the industry, such as the Fast saga.
Paramount’s “A Quiet Place Part II”, which earned an estimated $4.2million over the three-day weekend, and a projected $5.6million including Monday, came in fourth. Its sixth weekend total was $145.8million. The weekend’s fifth winner was “The Hitman’s Wife’s Bodyguard”, which earned $3 million.
Paul Dergarabedian is Comscore’s senior media analyst. He said, “We are still within an unusual marketplace.” “But this weekend is solid – 81% of North American theaters are open and moviegoers have a wide range of options. This weekend feels like the first full-fledged summer weekend.
A film based on a Twitter-thread called “Zola” had a strong opening at 1,468 screens. Since Wednesday, the film about a disastrous road trip to Florida has made an estimated $2.4million. Studio A24 reports that many of the New York and Los Angeles screenings were sold out this weekend.
“Zola is disproving the idea that only blockbusters will bring people into the theaters,” Dergarabedian stated.
Questlove’s documentary “Black Woodstock” was also available on Hulu. “Summer of Soul”, Questlove’s documentary about “Black Woodstock”, earned $650,000 in 752 theaters. Searchlight claimed that it was the highest-performing documentary of the year, despite the modest numbers.
These successes are also noteworthy for the competition they faced outside of theaters. There were a lot of streaming options available at home, including Amazon Prime Video’s blockbuster “The Tomorrow War”, which was one of them.
According to Comscore data, Universal films accounted in excess of 77% of this weekend’s projected gross. This was third best pandemic (behind the opening of “F9” and the first weekend of “Quiet Place 2”) according to Comscore.
However, the reign of terror won’t last for too long. Next weekend, Marvel and Disney’s “Black Widow”, hits theaters. Even though “Black Widow”, the first Marvel movie in nearly two years, has one caveat: You can rent it on Disney+.
According to Comscore, Friday through Sunday ticket sales were estimated at U.S. theaters and Canadian theatres. Monday will see the release of final domestic figures.
1. “F9,” $24 Million
2. “The Boss Baby, Family Business,” $17.4 Million
3. $12.8 Million “The Forever Purge”
4. “A Quiet Place Part II,” $4.2 Million
5. $3,000,000 “The Hitman’s Wife’s Bodyguard,”
6. “Cruella,” $2.6 Million
7. “Peter Rabbit 2 – The Runaway”, $2.3 Million
8. “The Conjuring, The Devil Made me Do It,” $1.3 Million