Cruises are currently experiencing a boom among younger generations. This pleases not only the tour operators, but also the shareholders of Norwegian Cruise Line.
More and more millennials and Gen Z holidaymakers dream of vacationing on a cruise ship. While this type of vacation was particularly popular with retirees a few years ago, Norwegian Cruise Line is seeing increasing interest among younger people in the cruise line’s offerings.
The company’s CEO, Harry Sommer, told CNBC that millennials and Generation Z in particular are currently his cruise line’s fastest-growing customer demographic. “They come, they enjoy it, they see the value for their money, but they also value the guest experience,” Sommer said.
The company’s shares rose 7.56 percent on Monday (May 20) after Norwegian raised its full-year forecast. This was the second time this month that the company has raised its guidance after reporting better-than-expected quarterly results earlier in the month.
Sommer emphasized to CNBC that the company continues to see the greatest demand from its target group of “middle and upper income groups.” He added that the company is seeing “great” development in bookings and is positive about the future.
An American couple also didn’t want to wait for retirement to fulfill their dream of life on the high seas. They plan to live on a cruise ship for as long as financially possible.
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