It’s not made up: A man from the small town of Dildo, Newfoundland, photographed a giant phallus-shaped iceberg drifting on the waters of Conception Bay.

Photos posted Thursday by Newfoundland photographer Ken Pretty on social media have set the web ablaze.

The amazingly shaped chunk of ice was quickly dubbed “Dicky berg” by jubilant netizens. The photos have been shared thousands of times. A video shot from a drone also immortalized this pictorial drift. Ken Pretty shared it on YouTube.

The news found its way into the Newfoundland and Labrador media on Friday, including the CBC.

Iceberg watching is a tourist activity in this northern region of the country. It remains to be seen whether it will resist the mild spring weather long enough to satisfy tourists.