Because he can grow with the existing furniture stores, in order to build the Ikea parent company Ingka. In addition to the Expansion of the Online – and Service-offers new urban store formats to be built up, as the Swedish company announced. By the end of 2020 globally, up to 11,500 new jobs will be created. In return, 7.500 out of 160,000 existing Jobs could be eliminated in the case of Ikea, especially in the global functions and in the 30 country, the Central. Under the dash, around 4,000 new Jobs would be added.
“We note that the retail landscape is changing at an unprecedented scale and pace”, Ingka CEO Jesper Brodin quoted in a message. For years, grows at Ikea Germany, online sales faster than in the stationary trade. Customers should, therefore, also increasingly on smaller Service and ordering center. “In the next three years we will be through new store formats, intra-urban presence and provide an enhanced digital offering for our clients more accessible and the shopping is even more convenient,” said the Ikea private clients Manager Tolga Öncü.
Germany’s first Ikea furniture store in the middle of a residential area 2014 in Hamburg-Altona opened. For four years the construction of protests and boycotts was accompanied, half a year later, was already nothing more to see and hear: The Ikea had become the meeting place for the Hamburg residents to the youth club, to the district canteen.
On the German market was Ikea in the past fiscal year 2018 (June 30,. August) of 2.8 percent on a turnover of five billion euros, has grown. Global fraud on the revenue growth, currency adjusted 4.7 percent to 34.8 billion euros.