From flexible working to e-commerce, the Covid-19 pandemic has changed many things positively. The e-commerce sector is not like before now. Also, considering the present situation, no one can say how the situation will be tomorrow. All the brands, irrespective of how big or small it is, are trying their best to adapt and respond with the current trend. Here are some ways explaining how the pandemic has changed DHgate, an e-commerce store.
- Capitalizing on new purchasing behaviors
The initial response to the situation was panic-purchasing. From household cleaners, toiletries to paper products, everything was sold out. In a short span, people bought clothes, shelf-staple food, disposable gloves, masks, etc. But considering the present situation, people prefer to stay at home for a longer period instead of stepping out. If they require anything, they prefer to get it online. That’s why; e-commerce stores are capitalizing on the new buying trends. For that, it is essential to monitor the news, and social media handles to understand the present trend. With that, it is easier to know what could come up next.
- Identifying the new targets
There is a shift in buying behavior, which is why e-commerce companies are changing. Apparel and shoe brands are now targeting hospitals and nursing facilities. It is done considering the demand for all varieties of apparel. To become a brand that supplies goods, they are working with charity houses.
- Giving importance to customer relationships
Customer service is the right place to invest as people have several options to buy from. Not only that, but they also have more time to shop around. They have more time to provide reviews. With that, negative reviews hold significant importance now. For that, building customer-service capabilities is crucial. It includes that from hiring employees to answering the question in chatbots, etc. The symbols of great customer service are clarity, honesty, and speed.
- Filling the gaps with local resources
There has a significant impact on the supply chain of e-commerce as it relies on overseas manufacturing processes. One of the reasons behind this may be because of the lesser operating costs. But due to the pandemic, there has been a slowdown in restocking and manufacturing. In this situation, e-commerce stores are filling up the gaps by buying from local sources.
- Thinking about future
The top e-commerce stores are tackling the present pandemic situation while looking for ways for growth. A suitable way to move ahead is to cut down the unnecessary costs. For example, shipping to a far zone can increase the delivery cost. In this instance, you can look for a second warehouse so that the needs can be fulfilled. In that way, you can cut down the shipping costs, making the entire procedure more profitable.
- Planning for a recovery
Planning a recovery process is essential as it will help you decide how to overcome the situation. It will help the business to bounce back and return to normalcy.
According to reports, around 75% of sellers and buyers prefer digital options for speed, safety, and convenience. That’s why; shaping the e-commerce store according to the trend is of greatest importance.