For months now the country of purchase and the consumer goods group argue Unilever to price increases. Now the country of purchase has decided to take the products of the Anglo-Dutch group, in all of its 660 stores in Germany out of the range. At the end of the year, will finish as Lidl the Schwarz group belonging to the supermarket chain’s decades-long business relationship with Unilever, informed the country of purchase.
“The country of purchase required price increases and unilateral changes in the terms and conditions would have led to significant increases in the selling prices, the over usual market prices would have gone,” reasoned the country of purchase decision. Be affected in case of purchase of land in Germany, the brands Knorr, moon amine, Pfanni, Bertolli, Unox, Lipton, Ben & Jerry’s, Dreyer’s, Magnum, Coral, CIF, Domestos, Dove, Rexona, Duschdas, Signal and Axe. Selected ice cream products from Magnum, Cremissimo and Viennetta are still available.
The receivables from Unilever were not to accept, therefore, buying have have to country to consistently react in order to avert harm from the company. The group’s use of its “outstanding market position, in order to influence the retailer and to optimise their income”. The strong Position of Unilever’s face, have the country of purchase taken in the Czech Republic, Slovakia, Croatia, Poland, Romania and Bulgaria, several of the group’s brands from the assortment. Kaufland operates internationally and employs a total of more than 1.270 branches around 140,000 employees in seven countries.
Edeka had supplied with the Unilever rival Nestlé a months-long battle to the purchase prices, in the course of which the purchasing group, the group boycotted products. After more than eight months, the company finally agreed.