Taco Bell Partners with Omar Apollo to Introduce Disha Hot Hot Sauce
Taco Bell is shaking up its iconic sauce packet lineup with the introduction of Disha Hot Hot Sauce, inspired by Mexican-American musician Omar Apollo’s family heritage. This collaboration celebrates a homemade recipe that has been passed down for generations in Omar’s family, bringing a unique and flavorful twist to Taco Bell’s menu offerings.
Exciting Limited Time Offer
Starting on Thursday, September 26, fans across the nation will have the opportunity to order Disha Hot Hot Sauce Packets and indulge in the limited-edition Disha Hot Discovery Box. Taco Bell Rewards Members will have early access starting on Tuesday, September 24, giving them a chance to be among the first to experience this innovative partnership.
Dive into the Flavor
The Disha Hot Hot Sauce promises a rich and smoky balance of heat and flavor in every drop. To get a behind-the-scenes look at how Omar and his mom create their family’s version of the sauce, check out the video of their culinary journey in Taco Bell’s test kitchen.
Exclusive Rewards for Lucky Fans
For Taco Bell Rewards Members, there’s an extra treat in store. A special Taco Bell X Disha Hot liquid-infused vinyl variant of Omar’s latest album, “God Said No,” will be available through the Taco Bell app’s Tuesday Drop on September 24th at 2 pm PST. Don’t miss out on this unique opportunity to own a piece of music history.
Celebrating Family Heritage
Omar Apollo’s family history plays a significant role in the creation of Disha Hot Hot Sauce. His parents, originally from Guadalajara, brought their beloved family recipe to the United States and shared it with their community through their restaurant, El Super Taco. The sauce became a household favorite, cherished by Omar and his siblings during special occasions and everyday meals.
Honoring Tradition and Innovation
“Everyone’s family has that one recipe they believe is worth sharing with the rest of the world, for me it’s Disha Hot Hot Sauce,” shared Omar Apollo. “Bringing Disha Hot Hot Sauce to the world has always been my dream, and I’m grateful to partner with Taco Bell to celebrate the flavors that make us who we are and create new memories with the people we love.”
Taco Bell’s Chief Marketing Officer, Taylor Montgomery, expressed excitement about the collaboration, emphasizing the brand’s commitment to pushing the boundaries of menu innovation. The introduction of Disha Hot Hot Sauce not only offers a new flavor experience but also pays homage to the entrepreneurial spirit that drives Taco Bell forward.
Spice Up Your Taco Bell Experience
The Disha Hot Hot Sauce Packets come with their own unique wisdoms, featuring sayings curated by Omar Apollo himself. The blend of roasted tomatillos, white vinegar, peppers, onions, tomatoes, lime juice, and a secret family spice mix creates a savory and distinctive taste profile that sets Disha Hot apart.
To complement the sauce, Taco Bell has curated the Disha Hot Discovery Box, offering a tantalizing taco experience. Packed with Taco Bell favorites like the Cheesy Gordita Crunch, Doritos Locos Taco, Crunchy Taco, chips, nacho cheese sauce, and a medium fountain drink, this box is a must-try for fans looking to spice up their meal.
Exclusive Vinyl Drop for Music Lovers
In a nod to Omar Apollo’s musical talents, Taco Bell is releasing a limited edition Taco Bell X Disha Hot vinyl variant of his album “God Said No.” The vinyl records will feature a radiant orange liquid infusion inspired by the Disha Hot Hot Sauce Packets branding, making them a unique collector’s item for music enthusiasts.
Sustainability Initiatives
After enjoying the flavorful Disha Hot Hot Sauce, fans can participate in Taco Bell’s Sauce Container US Recycling Program with Terracycle. By recycling their used sauce packets, fans can earn 80 bonus Taco Bell Rewards points and contribute to the brand’s efforts to reduce single-use plastic waste.
Join the Culinary Journey
Taco Bell’s partnership with Omar Apollo and the introduction of Disha Hot Hot Sauce mark a significant milestone in the brand’s commitment to innovation and authenticity. By celebrating family heritage, honoring tradition, and embracing creativity, Taco Bell continues to delight fans with exciting menu offerings and unique experiences.
Don’t miss out on the opportunity to savor the rich flavors of Disha Hot Hot Sauce and immerse yourself in the vibrant world of Taco Bell and Omar Apollo’s culinary collaboration.