a Few days after the iPhone manufacturer Apple also rival Samsung reported a clearly negative business development. In its earnings Outlook for the fourth quarter of 2018, the South Korean technology expects consolidated in the previous year, compared with a decrease of profit by 29 percent to 10.8 trillion Won (€8.4 billion). To create a guide on the market, especially the strong competition from China.
the development for the current year, Samsung looks pessimistic. Because of the difficult conditions in the chip business, the result will be in the first three months of this year is weaker, the company said. The Situation should improve in the second half of the year. Then 5G as well as foldable Smartphones to entice new customers.
revenue from Samsung and a fall of 10.6 percent to 59 trillion Won. Accurate business, the company shall pay as usual until a later date. The reason for the weakness of the Smartphone business in a stagnating market, in addition to the tough competition and high advertising costs, it said. In its notification, Samsung speaks of the “growing Macro uncertainty”. Thus, the economic situation is meant, especially in the important growth market of China. The trade dispute between the United States and the people’s Republic of dampened the consumption of the Chinese people of consumer electronics.
As the reason for the lower operating result in the memory chip business, Samsung called an “adjustment of the holdings of the data centers customers.” This not only reduces the product delivery, but also the prices more sharply than expected pressed. With Chips, the company earns by far the most money.
to be had Until the beginning of the year, Apple lowered its sales forecast for the past three months. The strong correction in going back especially to the weaker iPhone sales in China, said CEO Tim Cook. Apple have underestimated the General economic slowdown in the country and their consequences. To this downturn, the trade conflict between the US and China contributed.