Choosing the right digital signage for your business is an important way to communicate with your customers and drive up sales. To ensure you make an informed decision about digital signage options for your business, here are 7 questions to ask:

1. What are your business aims for using digital signage?

Prior to investing in digital displays, it’s crucial to determine the overall aims of your project. Do you want to attract new customers, increase brand awareness, boost sales, or something else? Generating content that targets your goals is essential.

For instance, if you want to increase sales, consider creating product promotions or special deals. If you want to acquire new customers, create content that appeals to your target audience.

2. What type of content will you display on the digital signage?

When creating content for your signage displays, the possibilities are endless, and include text, images, and videos. Ensure that the content is useful and informative, as this will help to engage your target audience.

Additionally, consider the format of your content. If you are displaying videos, make sure that they are optimised for the size of the display and the resolution. This will give the best impression.

3. What are the physical requirements of digital signage?

The placement of your digital displays is important in determining how successful they will be. Position your signage in high-traffic areas such as store entrances, lifts, or waiting areas to increase their visibility.

Make sure that the displays are positioned in locations where the content is easily visible and audible.

4. What is the total cost of ownership of the digital signage?

Investing in digital displays for your business is likely to be a smart move, but it is essential to consider the total cost of ownership (TCO).

The TCO of your digital displays includes all expenses associated with owning and operating them over their lifetime. This includes not only the upfront costs of purchasing hardware and software but also ongoing expenses such as maintenance, updates, and power. Create a budget that accounts for all of these expenses and then compare the likely benefit that they will bring to your business.

5. What level of support does the digital displays provider offer?

Choosing the right provider for your digital signage is critical. One of the most important factors in making your decision is the level of support that is provided.

A reliable supplier should give comprehensive support throughout the entire process, from installation to ongoing maintenance and monitoring. They should provide 24/7 technical support as well as detailed training on how to effectively use and manage the signage software. When selecting a supplier, make sure that their level of support meets your business needs.

6. What is the reputation of the digital signage provider?

The effectiveness of a digital solution is dependent on the reputation of the supplier. Choose one with a reputation for delivering high-quality solutions that meet the needs of their clients.

Digital signage suppliers should be knowledgeable, responsive, and committed to providing exceptional customer service and support. Do your research and choose a provider with an outstanding reputation to ensure the success of your digital displays campaign.

7. What is the scalability of the proposed digital signage?

When considering digital displays, it is crucial to evaluate their scalability. Can the system handle multiple screens, locations, and content streams? A truly scalable solution should be able to adapt and grow as your business does, whether that means adding new screens or expanding to new locations.

It should also offer flexible content management options, allowing you to easily update and customise your messaging across all displays. The scalability of a signage solution is key to maximising its impact and ensuring a strong return on investment over time. Ask providers about their ability to scale and how they can support your long-term goals.


By asking these 7 questions when evaluating digital signage options for your business, you can ensure you make an informed decision that meets your business objectives and provides a positive customer experience.