the tv and The launch of New Coke in 1985, is billed as one of the largest marketingblunders in the history of the industry, especially for the Coca-Cola Company itself. But, thanks to hbo’s hit series, Stranger Things has made the New Coke this summer, and a short problem with it. Or: how can the market are just as upside-down, it was removed.
The third season of the popular Netflix series, Stranger Things ” takes place in the year 1985. The years of Like a Virgin by Madonna and the movie “Back to the Future” with Michael J. Fox. But it’s damned year for the Coca-Cola Company, which had in the not so brilliant idea was to make the New Coke launch of a new, modified formula of the iconic original, made in 1886. The fans became so hooked on the original Coca-Cola drink, that is, the frisdrankgigant after only 79 days in the marketingbeslissing had to roll back. New Coke was the sweeter to be back in the eternal arch-rival Pepsi, which is generally better in blind taste tests, was, however, a better-selling Coca-Cola. However, the customer had to be a custom thing, that in a blind tasting you can have this one scored so.
