Sykes, Bart Schols had earlier, the feeling of joy that comes over you when you receive a message. It’s the shot of dopamine that is released in the brain in which those addicted to the telephone, grabbing at each and every message. But is it really? Neuroscientists are not convinced of this.

I’m vastgesnoerd in a kind of dentist’s chair, and wonder what I’ve started. Hours, the team of neurosurgeons with me in the back. Small titanium screws are confirmed, they will have a frame to my skull to keep my head perfectly still to be able to keep up. With the greatest of care, they pierced a small hole in the bone, after which the team will be careful with a very thin transparent electrode to the inside, slid, millimeter by millimeter, while the research leader Tommy Pattij (VU university Amsterdam) and me and are constantly asking questions in order to check whether the electrode has to be in the right direction by my mind.

And now, at last, the electrode is in the right place. In my mind, the so-called “ventral tegmentale area. “Are you sure you want to continue?”, inform Pattij, more as a statement than as a question. As he walks away, picks up one just for the experiment, prepared the smartphone, and send me a message.

the “Ping!” The phone is in my pocket, it is clearly audible to everyone.

A shot of pleasure in the brain

See, there goes that one. Of course it is not. “It would pass any ethics committee,” says the neuroscientist, Pattij, just down from his office. “The effect of the notification is at the level of the brain, has been the people being investigated”, says Ingo Willuhn, a group leader at the Netherlands Herseninstituut in Amsterdam, the netherlands. “And animals have no cell phones.”

from an Odd place. For all the years you have read everywhere is: anyone who receives a message notification on the phone, it’ll prompt to take a shot of pleasure to the brain in the form of a hormone called dopamine. At least a thousand times, it was that very claim in the past few years, with great certainty, repeated in a variety of magazines and newspapers, to learn to have a look at the media store while using.

as Well. “By working on smartphones, people are a wave of the happiness hormone dopamine is released in the same substance that is released during exercise, sex or consumption use,noteerdemediajournalist Wouter van Noort of NRC handelsblad . “Facebook knows what you like to take care of little sprouts of dopamine in the brain,”according to the philosopher Elize de Mulin, Faith, . “The Apps are designed to be time and again from now on dopamine in the brain-to-trigger”,schreefook technologieredacteur Laurens Verhagen, the Volskrant. “I thought that it was a matter of fact it was,” he said afterwards.

it’s as if the man has never been studied, how can you all be so sure that “every message is a shot of the results”, and “your brain for each and every like a shot from the geluksstofje the get? And could it be right? For a man to get frequent messages that don’t like, or lustful for?