LIVING room. Ikea is launching today, for the first time, an audio version of its well-known catalog. Through the Music, and the web-site of the Swedish furniture store is the catalog, from the beginning to the end will be read out. An idea for those who sleep during the forthcoming heat of the night, not able to grasp?

The paper catalog is going to look like in the Netherlands, which was recently published. In the us, it is not yet available, but it is to be expected that the same path is entered. The audio book wants, Ikea, already with a nod and a wink to draw attention to the new addition to its digital catalog. The question is whether a person’s worth is going to listen to it, because it’s the whole ‘talking book’ that contains over 6 hours of audio.