In today’s digital era, it’s hard for businesses to survive without any online presence. Per the Digital 2020 report, a typical person spends 6 hours and 43 minutes online every day. That’s about 40 percent of their time if you assume that a person sleeps 8 hours a day. Websites play a substantial role in creating a relationship between the user and business.
Visitors’ attention spans are extremely short. And, if your visitors struggle to find the information they need or don’t like the website, they will not stay on it for long. To keep them engaged, you will need to have a WordPress web design that’s simple, informative, and attractive. Make sure you keep the following points in mind while designing a website.
Simple and Intuitive Navigation
Whenever a user visits your website, they want to access the information quickly without any effort. This can be done if you have an easily navigable WordPress web design. By implementing navigation tools on your website, you will allow the users to spend more time on your page.
Try to keep it simple and self-explanatory using broad headings. The headings can have a drop-down list with various subtopics. This way, they can quickly go to the page without wasting any time.
Create A Responsive Design
The need for a responsive design has become more significant as more people access websites through their mobile devices. So, you need to have a website that’s accessible from mobile devices, tablets, etc. Therefore, invest in a responsive design to ensure maximum impressions.
A bad design is a put-off for the customers. Data shows 89 percent of visitors switched to a competitor’s website after a bad experience. A responsive WordPress web design will ensure your visitors get a good experience on every device. Design plays a crucial role in keeping the visitors engaged and interested in your website.
Maintain Style Consistency
First impressions matter and the same goes for your website. As per a survey, website design is the number one criteria for judging a business’s credibility for 48 percent of visitors, while 38 percent will stop their engagement if the design is unattractive. So, creating consistency in WordPress web design throughout your website is extremely important.
Consistency will help strengthen your brand recognition and keep the visitors engaged on it for a longer time. Make sure you follow a style guide and maintain uniformity in how your website looks. All the aspects should be decided, like color, format, font, graphics, and more. This will help you when you want to add another page to your website.
Add Engaging And PurposefulVisuals
Data suggests users spend about 88 percent more time on pages that have videos. No doubt videos are more interesting to watch than reading. Integrating visual elements and videos in your WordPress web design helps improve user’s engagement on the website.
Visual elements like videos and photos are great for a website, but make sure they are not overcrowding your site. Maintain the right balance of text and videos to avoid clutter. Whatever visuals you add should be a compliment for the text and not placed just for the sake of engagement.
Integrate Call-to-action (CTA) Buttons
A call-to-action (CTA) button guides the users about what they have to do next. This is extremely helpful in converting your lead. A design that includes CTA draws customers towards it. The CTA should fit in your layout and still stay the most significant. You can use a bright color like yellow to make it stand out. A web design that has a CTA performs better than those that don’t.
Nothing is more annoying for the users than a website that is taking longer than usual for loading. 47% of users expect a website to load within two seconds. And, if it takes three or more seconds, 40% will leave the page.
The points above will give you an insight on how to design and improve your website to increase your page views. Your goal should be to create a website that offers the best experience for the user. Besides that, you need to have high-quality, custom content on your website to attract visitors and encourage them to make a purchase.