Blockchain Australia, a well-known industry association, has recently rebranded itself as the Digital Economic Council of Australia (DECA). This change reflects a more inclusive approach to digital economic activities, showing the organization’s commitment to evolving with the technology landscape.

Amy-Rose Goodey, the former Chief Operating Officer of Blockchain Australia, has been appointed as the new CEO of DECA. She emphasized that the rebranding is a deliberate move to encompass not only blockchain technology but also other emerging digital sectors such as digital identities, artificial intelligence, and cybersecurity. This shift in focus aims to cater to a diverse membership that includes crypto and Web3 companies, governmental bodies, charities, and sectors involved in tokenization, payments, and banking.

Under Goodey’s leadership, DECA seeks to bridge the gap between traditional financial institutions and crypto enterprises by advocating for regulatory frameworks that promote innovation while ensuring consumer protection. This strategic move comes at a crucial time as Australia tightens its regulations on digital assets in a structured manner to support long-term industry growth.

The new regulations aim to enhance the accessibility and attractiveness of cryptocurrency investments in Australia, indicating a growing acceptance of digital assets within mainstream financial markets. DECA’s expanded scope and redefined focus position the organization as a leader in advocating for progressive policies and fostering innovation across Australia’s digital landscape.

By incorporating a wide range of digital sectors, DECA remains at the forefront of digital economic development, supporting its members and promoting the responsible growth of digital assets and technologies. This rebranding marks a significant milestone in the organization’s journey towards inclusivity in the digital tech space, showcasing its commitment to adapting to the evolving industry landscape.