Costco is loved by millions of shoppers around the globe for its wide selection. Costco is a popular destination for shoppers because it offers the perfect backdrop for photos. Recently, Chinese influencers have been flocking to Costco as part of a new trend.
To make it look more glamorous, Chinese influencers are seen posing outside Shanghai Costco (the country’s only Costco location) to give the impression that they’re in Los Angeles. According to Quartz, the trend is a reflection of the younger generation’s approach to dealing with travel restrictions caused by the pandemic and their interest in American culture.
In photos uploaded to Chinese social media platform Xiaohongshu, a viral tweet shows these influencers posing by shopping carts and in the parking lot of the store.
Grace Kim
Thu, October 28, 2021 at 1:22 AM*2 minutes read
Costco is loved by millions of shoppers around the globe for its wide selection. Costco is a popular destination for shoppers because it offers the perfect backdrop for photos. Recently, Chinese influencers have been flocking to Costco as part of a new trend.
To make it look more glamorous, Chinese influencers are seen posing outside Shanghai Costco (the country’s only Costco location) to give the impression that they’re in Los Angeles. According to Quartz, the trend is a reflection of the younger generation’s approach to dealing with travel restrictions caused by the pandemic and their interest in American culture.
In photos uploaded to Chinese social media platform Xiaohongshu, a viral tweet shows these influencers posing by shopping carts and in the parking lot of the store.
Some people have included captions that “pretend to be in Los Angeles” and “back to California” in order to make their photos appear more exotic, but not necessarily misleading.
The Costco trend is just one of many where younger generations are tired of living at home and want to feel like they’re somewhere else.
Costco is loved by over 200,000 people who signed up to a Costco membership in Shanghai when it opened in 2019.
After receiving an unusually large number of customers who wanted to browse its bargain aisles, the store had to close within five hours.
Video footage from the opening day revealed chaos inside the store. The company apologized and promised to limit access.
In Suzhou, an eastern city near Shanghai, a second store will open in the next month.
